Each month, Bespoke runs a survey of 1,500 US consumers balanced to census.  In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits.  We’ve now been running the monthly survey for more than two years, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes.  All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year.  We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well.  If you’re not yet a Pulse member, click here to start a 30-day free trial now!

Below are the results of a question we ask consumers regarding online retailer purchases during the past month.  Overall, the competition in the space has remained consistent throughout our survey series as Amazon (AMZN) keeps the top spot followed by eBay (EBAY) and Groupon (GRPN).  Interestingly, while the percentage of consumers making purchases at many of the retailers we survey has stayed constant throughout this series, only Amazon and Etsy (ETSY) have seen growth when it comes to this metric.  Also, this month we saw the beginnings of the seasonal uptick for purchased items as all retailers saw increases except for Groupon (GRPN), which fell slightly.

The most amazing part about this data series is that a whopping 58.9% of survey participants said they purchased an item on Amazon.com over the past month.  For a survey that’s balanced to US census population figures, this shows just how big the Amazon presence is when it comes to shopping in 2016.  More than half the country is now using Amazon to buy goods on a regular basis!

Our full November Pulse report has additional research on online retailers, and it also has data on groups like consumer electronics (AAPL, MSFT, etc.), social media (FB, TWTR, LNKD), streaming media (NFLX, AMZN), and much more.  If you’re not yet a Pulse member and want to see the full report, click here to start a 30-day free trial now!

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In the wake of one of the most surprising elections in history, small business optimism surged in November, posting its largest month-over-month gain in more than three years.  As shown in the chart below, the overall index of small business optimism from the NFIB rose from 94.9 up to 98.4, which was the highest monthly reading since December 2014 and well ahead of consensus expectations for a level of 96.7.  Even after this month’s increase in optimism, sentiment among small businesses is still below its cycle peak of 100.3, but it has made up a lot of the ground it lost during 2015 and early 2016.

Given its tendency for partisanship favoring the right, many won’t be surprised to see this index surge immediately after a Republican was elected to the White House.  The closing paragraph (see below) from the commentary section of this month’s report pretty much illustrates which way the NFIB leans.  Even with that caveat, however, it is hard to argue that sentiment hasn’t improved since early November.

Owners clearly expect a different, and better from their perspective, set of economic policies to help the economy shed the growing number of obstacles of the last eight years in tax and regulatory policies that have depressed growth. This economy has grown in spite of, not because of, Obama’s economic policies.  Population growth explains most, if not all, of our progress.  The prospective impact of expected policy changes was translated into very positive views of economic activity which will translate into more spending and hiring if maintained.

Among the issues that small business owners consider to be the biggest problems they face, this month also saw an interesting trend.  As shown in the table to the right, while Taxes and Government Red Tape are still the issues that pose the biggest problems for small businesses, both were cited by less than 20% of owners.  The last time both of these issues were below 20% was five years ago in November 2011.  While these two issues were cited by fewer business owners, inflation was the issue that saw the biggest increase.  Although at just 3%, it hardly seems to be a major concern at the moment.

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Back on October 12th, we published this report on the performance of 2016’s “Dogs of the Dow” strategy, which says to simply buy the 10 highest-yielding stocks in the Dow Jones Industrial Average at the start of each year.  (You can read more about the strategy at this Investopedia link if you’re looking to learn more about the reasoning behind it.)

In our October post, the 10 “Dogs of the Dow” for 2016 were absolutely crushing the non-Dogs.  At that point, the Dogs were up 12% on the year, while the non-Dogs were up just 0.57%.

Obviously a lot has changed for the market since October 12th, so how are the two baskets doing now that two more months have passed?  Well, the Dogs have continued even higher, but the non-Dogs have also done extremely well thanks to stocks like Goldman Sachs (GS) and JP Morgan (JPM).

Below is a look at the updated year-to-date performance of the “Dogs of the Dow” versus non-Dogs.  As shown, the Dogs are now up 17.3%, while the non-Dogs are up 9.14%.  The Dogs are still up nearly double the non-Dogs, but the non-Dogs have rallied more since our last update.

We’ll provide a final update on 2016 performance at the end of the year and post the official list of 2017’s Dogs as well.  If the year ended today, Merck (MRK) and Wal-Mart (WMT) would be removed and Coca-Cola (KO) and Boeing (BA) would be added.  We also thought it was worth noting that tech-giant Cisco (CSCO) is now the fourth highest-yielding stock in the Dow with a yield of 3.46%.  That’s pretty remarkable when you think back to where the stock stood during the Dot Com heyday of the late 90s.

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Even though the market essentially traded flat today, we finally saw sectors like Financials, Industrials and Consumer Discretionary pull back, while underperforming sectors like Utilities and Consumer Staples actually rallied.  In terms of individual stocks, the post-election winners were finally in the red, while the post-election losers finally caught a bid.  We can highlight this using our decile analysis of the S&P 500.  To run the analysis, we broke the index into deciles (10 groups of 50 stocks each) based on stock performance from the close on Election Day (11/8) through last Friday’s close.  We then calculated the average price change today for the stocks in each decile.

As shown below, the two deciles of stocks (top 100 stocks) that had done the best since Election Day saw average declines today of more than 1%.  At the other end of the spectrum, the two deciles of stocks (bottom 100 stocks) that had done the worst since Election Day both actually averaged gains today.

Now let’s see if today’s “mean reversion” trade has any legs or if it’s just a one-day thing.