Each month, Bespoke runs a survey of 1,500 US consumers balanced to the demographic weights tracked by the US Census. In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits. We’ve now been running the monthly survey for more than two years, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes. All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year. We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well. If you’re not yet a Pulse member, click here to start a 30-day free trial now!
Below are charts from our most recent survey (covering the month of December) regarding personal finances. We asked consumers to tell us how they feel about their personal financial situation today, versus last year and also versus the average person. As you can see, since the election, the US consumer is significantly more comfortable with their personal financial position now as well as compared to how they felt last year. You should keep this information handy for next time you hear a CEO or CFO of a struggling retailer tell how “challenging the retail environment” is. It may be challenging, but it’s definitely not because of the consumer!