Selling Winners, Buying Losers

As shown in the snapshot below from our Trend Analyzer tool, Technology has fallen 4.8% in the first week of the second half (5 trading days), ranking it as the worst performing sector so far this month.

Industrials (XLI) is down the second most at -2.6%, followed by Consumer Discretionary (XLY) at -1.7% and Materials (XLB) at -1.3%.  On the flip side, Consumer Staples (XLP), Communication Services (XLC), Health Care (XLV), Financials (XLF), and Energy (XLE) have all gained more than 1%, led by Energy (XLE) at +4.7%.

July’s action has been purely rotational thus far.  There were 22 stocks in the S&P 500 that more than doubled in the first half.  So far in July, these 22 stocks are down an average of 16.3%, with 20 of 22 in the red.  The remaining 478 stocks in the S&P are up an average of 0.9% this month.

As shown below, the six S&P 500 stocks that gained more than 250% in the first half are down at least 10% so far in July for an average drop of 18.3%!

There were 29 S&P 500 stocks that fell 20%+ in the first half, and as shown below, 26 of them are up so far in July for an average gain of 5.3%.  Only one of the 16 worst performing stocks in the first half is down so far in July, and that’s Lululemon (LULU) with a small drop of 0.5%.

The six stocks that were more than cut in half in the first half have all bounced at least 3% in the second half, with Accenture (ACN) up the most at 10.2%.

Given the huge performance divergences seen so far in July, it’s pretty clear that a lot of the move can be attributed to large investors and ETFs rebalancing their portfolios by selling winners and buying losers.  We wouldn’t read too much more into it.

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Bespoke’s Morning Lineup – 7/9/26 – Roles Reversed

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“The most successful people in the world aren’t usually the brightest. They are the ones who persevere.” – Ross Perot

Morning stock market summary

Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.  

Even with the US launching a new round of airstrikes overnight and Iran responding with drone attacks on US bases in the Middle East, Us equity futures are mostly higher this morning with the Nasdaq rallying more than 75 bps and the S&P 500 up a more modest 0.2%. Treasury yields are little changed, while crude oil is only fractionally higher with WTI trading at just under $74 per barrel. Worried about the Middle East, the markets are not.

Asian markets were mostly higher overnight with South Korea finishing 0.6% higher. It isn’t often lately, that the index hasn’t experienced a daily move of at least 1%, so that’s noteworthy itself. Japan rallied 1.4% while Chinese stocks led the move higher with the Shanghai Composite rising 1.7% after CPI for June showed a larger than expected decline.

In Europe, most indices are seeing fractional gains. The STOXX 600 is barely higher, but Spain is more than 1% higher after President Trump softened his tone on the country in a gaggle with reporters on Air Force One last night.

In the US today, there’s not a lot of earnings news to speak of yet, although Pepsi (PEP) is lower even though the company reported better than expected EPS on inline revenues. The only reports on the economic calendar today, and the remainder of the week for that matter, are jobless claims at 8:30 and then Existing Home Sales at 10 AM.

How you feel about the market after the first few days of Q3 says a lot about how you did in the first half. If you’re starting to feel a renewed sense of optimism, you probably had a rough first half, whereas any doubts or nervousness likely means you had a great first half.

Let’s start with sector performance. The table below, a snapshot from our Trend Analyzer, shows the performance of each sector ETF on a YTD basis and over the last five trading days (the first five trading days of Q3). Three of the four worst performing sectors so far in Q3 are among the top four performing sectors YTD. The only exception is Consumer Discretionary which is the third worst performing sector QTD and the second worst performing sector YTD. At the other end of the performance spectrum for Q3, most of the top performing sectors have been laggards on a YTD basis. The only exception here is Energy. Not only is it the best performing sector on a QTD basis, but it’s also the best performer on a YTD basis.

The scatter chart below provides a visual representation of this trend. With the x-axis showing YTD performance and the y-axis showing performance QTD, there is a clear trend from the top left to the bottom right. Again, the outlier here is Energy in the top right.

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The Closer – Credit Down, Ags Up, Stockpiles – 7/8/26

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  • At the margins, today’s release of the Fed Minutes showed more hawkish tones than markets expected.
  • Federal Reserve estimates for total consumer borrowing came in far below estimates as balances fell by $182mm MoM versus the $17.5bn growth expected.
  • Crude oil continues to experience historic drawdowns as product exports register record surpluses and production remains well below historically strong levels.

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Bitcoin Sentiment is Dire

With a decline of more than 30%, Bitcoin (using the IBIT ETF as a proxy) was the worst performing asset class in the first half of 2026.

You’d be hard pressed to find a more depressing price chart than IBIT:

For awhile leading up to highs last year, Bitcoin was one of the most loved areas of the market for bulls to trade.  That sentiment has completely flipped with Bitcoin’s price doing nothing but declining for the last nine months.

Conventional market wisdom says to buy low and sell high, but price action does a funny thing to investor psychology.  When prices trend lower and lower, sentiment tends to worsen, and vice versa.  This is why sentiment is seen as a contrarian indicator.  When investors and traders are universally bullish on price after a big run higher, it’s usually a sign that all the good news is priced in.  When those same people are universally bearish after continuous declines, you’re often at or near a low point.

Bitcoin can still go a lot lower, and no one knows what the future holds.  But below is a look at where Bitcoin sentiment currently stands.

In our mid-year 2026 investor sentiment survey of Bespoke clients, we asked for their stance on Bitcoin going into the second half of 2026 and beyond.

While bullish sentiment towards stocks was above 60% in our mid-year survey, it was just 13% for Bitcoin!  12% were “moderately bullish,” while just 1% were “strongly bullish.”

At the end of 2025, Bitcoin bullish sentiment was at 35% (still pretty low), so it fell 22 percentage points in the first half of 2026.

On the flip side, neutral sentiment towards Bitcoin jumped from 40% at the end of 2025 up to 47%, while bearish sentiment rose from 25% to 40%.

While just 1% of survey-takers are “strongly bullish” on Bitcoin, 10% are “strongly bearish.”

Given these results, only a small percentage of market participants currently view Bitcoin positively, while a much larger number are very bearish.  And this is after Bitcoin has already been cut in half from its highs!

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Early Q3 Trend Reversal

Q3 has so far been the complete opposite of the trend in place in the first half of 2026.  Investors and traders have used the first handful of trading days this quarter as an opportunity to sell the year’s big winners and rotate into the year’s losers.

The Nasdaq 100 ETF (QQQ) has been volatile over the last month, with nothing to show for it.  Of the 20 trading days since 6/8, 16 have seen QQQ move up or down 1%+, yet its price is exactly flat over this period.

As shown below, QQQ is now at the bottom end of a flag pattern that forms from a series of lower highs and higher lows.  Technicians usually look for big moves whenever these flag patterns break.

The Philly SOX semis ETF (SOXX) rallied 111% from April lows through June 22nd.  It has since fallen 16% and is now just barely hanging onto its 50-DMA, a level it hasn’t closed below since early April.

Micron (MU) was one of the biggest winners in the semis space in Q2, rallying 277% from the end of March through June 25th.  MU has lost nearly a quarter of its value in a little over a week since that 6/25 peak:

Below is a snapshot of the biggest semis in the US run through our Trend Analyzer tool.  After trading in overbought or extreme overbought territory for much of Q2, they’re all back in neutral (or oversold) territory now.

Companies related to the data-center buildout have also been crushed over the last week as investors rotate away from AI infrastructure.

In addition to the semis and data-center stocks getting crushed, space-related stocks have also been experiencing gravity.  These names skyrocketed in May and June, but they’ve given up nearly all of those gains in a matter of weeks since SpaceX (SPCX) became available to equity-market investors.

As AI infrastructure and other first-half high fliers get sold, we’ve seen rotation into areas of the market that had been struggling.  Below are software and digital travel stocks that got slammed at various points in Q1 and Q2.  Most are up 5%+ over the last week.

Publicly-traded private equity stocks were down 20%+ across the board in the first half, but they’ve also seen a big bounce out of oversold territory since the start of the third quarter.  The PE stocks often move in tandem with software because of their huge exposure to the space.  If you think software will continue to rally over the coming months, you should probably be bullish on the alternative asset managers as well.

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Bespoke’s Morning Lineup – 7/8/26 – Here We Go Again

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“They’re scum. You know what scum is? They’re scum…As far as I’m concerned, it’s over.” – Donald Trump

Morning stock market summary

Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.  

Talk about a bad breakup. In the wake of President Trump’s comments regarding Iran and the ratcheting up of military tensions in the region, global equities are reeling. Futures for the S&P 500 are down close to 1%, while the Nasdaq sits on losses of closer to 1.5%. As you’d expect, WTI crude oil is up over 5% to just under $75 per barrel. Even with the risk-off sentiment in the market, Treasury yields are also higher as the 10-year yield moves up 5 bps to 4.57%. Gold is also plunging more than 2% to $4,060 per ounce, going against its usual role as a safe-haven bid, and Bitcoin is down 2.5% to just above $62,000.

It was another day of red for Asia as the Nikkei fell over 2%, and the Kospi tanked another 5.4%. The index has now declined more than 20% from its high just over two weeks ago on 6/22. The only global benchmark in the region trading higher was Hong Kong, which rallied 3% on reports that the Chinese government would limit access from foreigners to the country’s top AI models.

European stocks aren’t faring much better than Asia. The STOXX 600 is down over 1.5%, led lower by Spanish stocks, which are down over 2.5% after President Trump called for an end to all US trade with the country after it refused to ramp up defense spending and denied the US access to its airspace during the US strikes on Iran.

The ‘break-up’ with Iran comes just as oil prices were starting to revert to their pre-war levels. After surging more than 68%, WTI crude oil prices closed within $2 of the pre-war levels on Monday but have since rallied more than 10%.

This morning, oil prices are up over 5%, and the Crude Oil ETF (USO) is on pace to gap up over 3%. Along with the rally in crude oil, equity prices are predictably on pace to gap down nearly 1%. As mentioned above, though, Treasuries are unexpectedly selling off. Since the launch of USO in 2006, today will only be the 14th day that USO gapped up at least 2.5%, the S&P 500 (SPY) gapped down at least 0.5%, and long-term Treasuries (TLT) gapped down.

The chart below shows each of those prior days on a chart of SPY. Stunningly, there wasn’t a single occurrence in the first ten years after USO’s launch, and then after the first occurrence in 2016, there wasn’t another for more than five years. Since the start of 2025, though, these types of mornings for the market have been increasingly common, and today’s open will be the ninth occurrence in the last four months!

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The Closer – Weighting, Expectations, Logistics Looking Up – 7/7/26

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  • The US goods imports composition has shifted to a shocking degree over the last two and a half years as imports of semiconductors, computers, and accessories have more than tripled.
  • One year consumer inflation expectations have risen to their highest level since September 2023, despite big drops in categories like food and gas.
  • Logistic managers have reported robust industry conditions in part due to prices rising at some of the fastest paces on record.

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