Apr 12, 2022
Sentiment on the part of small businesses deteriorated further in the month of March as the NFIB’s Small Business Optimism Index dropped 2.5 points to 93.2. That took out the January 2021 level for the weakest print for the index since the start of the pandemic in the spring of 2020.

Considering the headline index is only a couple of points above the pandemic low, last month’s reading is only in the 16th percentile of all months on record going back to the start of the report in 1986. The month-over-month decline was also historically large ranking in the bottom decile of all monthly changes. The same could be said for multiple other categories. For example, expectations for the economy to improve and expectations for higher real sales came in at or close to record lows as the month-over-month declines were in the bottom 2% of all monthly moves. This downbeat sentiment was a complete disconnect from the levels of actual sales changes (more on this below). On the other hand, there is a wide variation across categories with top decile readings for several indices like plans to increase employment, current inventories, job openings hard to fill, and compensation-related indices.

Many of the strongest readings of the report are related to employment. Plans to increase employment have pulled back significantly from pandemic highs and are back within the range of readings from the few years prior to the pandemic. Regardless, March’s reading was in the top decile of historical readings. Actual reported changes to employment, however, have continued to fluctuate around zero and were negative in March meaning small businesses saw a decrease in hiring. That lack of hiring comes as businesses continue to report historic difficulty in filling open roles. This reading too has been rolling over though. That is echoed by fewer businesses reporting the cost or quality of labor as their single biggest concern. That combined reading has fallen from a high of 40% in September of last year to only 30% today. As other issues (namely inflation) have taken precedent as the main concern of small business owners, cost of labor remains elevated with near-record but peaked readings in compensation and compensation plans.

As employment metrics remain elevated but show signs of rolling over, readings on expectations for general conditions and sales remain weaker. Outlook for general business conditions stands out as the weakest reading of the report as the index dropped another 14 points in March to set the bar even lower for a record low. Given the pessimism surrounding business conditions, the share of businesses reporting now as a good time to expand fell for the third month in a row to match the February 2021 low. One likely reason for the aforementioned pessimism is soaring prices shown through yet another record high set by the higher prices index.
Not only has the outlook for general business conditions soured, but so too have sales expectations. Small businesses reported the worst expectations for sales since the spring of 2020. The only other period in the history of the data going back to 1986 with as weak of an optimism reading for sales was during the Great Recession. That stands in stark contrast with the actual reported sales changes. Small businesses actually reported positive momentum for sales, though, higher costs are likely eating into profitability as actual earnings changes went unchanged at deeply negative levels. In the release, the NFIB highlighted that of those respondents who reported lower profits, 35% blamed higher material costs and 13% reported higher labor costs. Another 23% blamed weaker sales. Click here to view Bespoke’s premium membership options.

Apr 12, 2022
It was a little more than a year ago that we remember reading the following article in The Wall Street Journal and articles like it all over the place:

The gist of it was that COVID pushed older Americans out of the labor force in droves, and many of them weren’t coming back. This exodus from the labor force would have major societal implications as it would weigh on overall economic growth, decrease worker productivity, and push labor costs higher. As one economist in the article noted, “Historically, the likelihood of seeing workers who decided to retire come back into the labor force is quite low, so we do think that some of the drop in the participation rate with older workers is likely to remain permanent.”
What a difference a year makes. While inflation, which was supposed to be transitory, has ended up looking a lot more permanent, it appears as though the exodus of older Americans from the labor force, which was initially thought to be permanent, may end up being more transitory in nature. The Wall Street Journal highlighted this trend today:

While it may not be for the best reasons, many older Americans who left the labor force when COVID hit found that after accounting for inflation at multi-decade highs, their nest eggs will not be as supportive of their retirement plans as they originally thought, and that’s pushing them back into the labor force.
While the implication of workers leaving the labor force was for slower growth, lower productivity, and higher labor costs, an influx of workers should increase growth, increase productivity, and put downward pressure on labor costs. It’s all about supply and demand. The reason for workers returning back to the labor force may not be the most favorable for them, but amazingly, the exodus of older Americans from the labor force didn’t even last as long as the “farewell’ tours from the Eagles or The Who! Click here to try out Bespoke’s premium research service.
Apr 12, 2022
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“In spite of the cost of living, it’s still popular.” – Kathleen Norris
The CPI report that everyone was waiting for has finally arrived and as is usually the case when everyone expects the worst, the results weren’t as bad as feared (although they’re far from good). On a headline basis, CPI rose 1.2% m/m which was right in line with forecasts. Core CPI, however, rose ‘just 0.3%’ compared to forecasts for a gain of 0.5%. Given the weaker than expected core reading, futures have shot higher with the Nasdaq up nearly 1%. As equities have rallied, Treasury yields are falling but still high even relative to where they were last week!
Make no mistake, these readings are still very high relative to recent history. For example, backing out the period since 2020, the 0.3% increase in m/m Core CPI would have been the highest since March 2006. Compared to recent trends and what people were expecting, though, this morning’s report was a positive surprise.
Read today’s Morning Lineup for a recap of all the major market news and events from around the world, including the latest US and international COVID trends.
We all know that recent inflation data has been high, but the consistency of upward pressure has been incredible. It’s a popular narrative that the Fed is behind the curve, but they’re not the only ones. Economists have simply not been able to catch up and get ahead of the persistent trend of rising prices. The chart below shows the rolling 24-month total of the weaker than expected m/m headline CPI reports going back to 2000.
During this span there have only been three months where headline CPI came in weaker than expected. Three!. Going back to 2000, there has never been a period where weaker than expected CPI reports were as scarce as they have been in the last two years.

Start a two-week trial to Bespoke Premium to read today’s full Morning Lineup.
Apr 11, 2022
The S&P 500 has fallen in four of the past five sessions continuing to pull back from its lower high, but surprisingly, the net percentage of the index hitting new 52-week highs actually saw one of the strongest readings of the year on Friday as we show in the chart from our Sector Snapshot below. To cap off last week, a net 11% of S&P 500 stocks were at new 52-week highs; the highest reading since January 5th which was only a couple of days after the index’s last all-time high. Typically, we look at net new highs as a way to confirm moves in the broader market. In other words, it is viewed as better to see a larger number of stocks trading at new highs versus new lows. While net new highs are so far lower today, Fridays’ double-digit positive reading was unusually high for a down day. Historically going back to 1990, the average net new high reading when the S&P 500 has been lower on the day has only been 1.6%. It was even a strong reading compared to the average for up days (4.77%) as well.

As for how new highs have held up relatively well as the broader market has pulled back, defensive sectors—Consumer Staples, Health Care, Utilities, and Real Estate—are almost entirely the ones to thank. To illustrate this, below we show the daily percentage of S&P 500 stocks hitting new highs that are from one of the four defensive sectors just mentioned. There is plenty of precedent in the past several years for these four sectors to account for all of a day’s new highs including several days in late January and early February. At the high last Wednesday, over 90% of S&P 500’s new highs came from defensive sectors. On a 50-DMA basis, this reading is now at the highest level since the spring of 2020.

In other words, defensives have been a notable pocket of strength recently. As for just how large of a run they have been on, in the charts below we show the rolling one month change of these sectors going back to 1990 (2001 for Real Estate). While the rates of change have peaked, Health Care and Utilities are up double digits in the past month while Consumer Staples and Real Estate have risen high single-digit percentage points. For all sectors except for Real Estate, those rallies rank in the top 3% of all monthly moves since 1990 and Real Estates is still in the top decile of all monthly moves going back to 2001. Click here to view Bespoke’s premium membership options.

Apr 11, 2022
It seems like just yesterday that the streaming market was dominated by a single player: Netflix (NFLX). This dramatically changed when new entrants such as Amazon (AMZN), Paramount (PARA), Comcast (CMCSA), Hulu, and YouTube (GOOGL) helped create a relatively fragmented and competitive market. The conjunction of all of these platforms and a shift in consumer preferences has put pressure on legacy television brands and forced conversion into streaming. Three years ago today, Disney (DIS) announced that their streaming platform, Disney +, would be unveiled just seven months later.
When DIS first announced the launch of its streaming platform, investor excitement was clear, as the stock soared 11.5% the following day, the largest single day upside move since May of 2009. DIS has the ability to source content from its existing brands, such as Lucasfilm, Marvel, ABC, The History Channel, Pixar, 20th Century Studios, A+E Networks, and more. Its unique setup allows the company to produce content from profit generating-entities, and further monetize said content by offering it to consumers on its streaming platform. DIS also owns ESPN and Hulu, which increases the attractiveness of the collective platform as a family package, covering everything from live sports to children’s programming. At the end of fiscal year 2021, Disney+ had 33,000 episodes and 1,850 movies on the platform, bringing the title total to about 35,000. On the other hand, Netflix had 50,000 titles in March of 2020, so DIS is slightly behind in aggregate content relative to the largest competitor in the sector. Since the start of 2020, the number of users on the Disney+ platform has grown at a compounded annual growth rate of 111.1%, growing from 26.5 million in Q1 2020 to 118.1 million in Q4 2021. The most recent quarter (Q4 2021) saw the slowest q/q subscriber growth in both percentage and nominal terms, as the service added just 2.1 million users (+1.8%).

Alongside the subscriber spike has, of course, come a spike in direct-to-consumer revenues realized by DIS. In fiscal year 2021, DIS booked $16.3 billion in revenue from its DTC segment, which was an increase of 54.7% y/y. In fiscal year 2020, DIS recognized a 38.0% increase in subscription revenues. Clearly, this channel has been growing significantly, and the pandemic helped to only propel further. Although this aspect of the business was strong in the midst of the pandemic, losses from cruises, hotels, and resorts hampered earnings results, which resulted in poor equity performance for DIS. Since the start of 2020, DIS has traded down by 10.6%, even as the headwind of COVID restrictions has eased, travel has picked up, and the DTC channel has experienced immense growth.

The relative strength of Disney’s stock has been even bleaker. Since announcing the launch of Disney+, DIS has underperformed the S&P 500 by a wide margin, and the relative strength reading is currently sitting at the lowest level since 2012. In its Q4 2021 earnings report, DIS reported slowing subscriber growth, which caused the relative strength to weaken even further. Moving forward, investors will be keenly aware of the performance of Disney+ as well as the performance of the parks, resorts, and cruises as pent-up travel demand continues to come into the market. Although the launch of Disney+ has gone relatively well, the platform has room to run in terms of penetration, subscriber counts, and international expansion. The stock has not moved in conjunction with subscriber growth as questions over revenues generated per user, a highly competitive streaming space, and the company’s exposure to still-suppressed industries still cloud the outlook. Click here to try out Bespoke’s premium research service.
