Bespoke Market Calendar — September 2025

Please click the image below to view our September 2025 market calendar.  This calendar includes the S&P 500’s historical average percentage change and average intraday chart pattern for each trading day during the upcoming month.  It also includes market holidays and options expiration dates plus the dates of key economic indicator releases.  Click here to view Bespoke’s premium membership options.

Bespoke’s Morning Lineup – 9/4/25 – Yields Decline

See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium.  CLICK HERE to learn more and start your trial.

“If you fail to prepare, you’re prepared to fail.” – Mark Spitz

Morning stock market summary

Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.  

Equity futures are skewed to the upside as yields rise, but a weaker-than-expected ADP Employment report at 8:15 has put a modest damper on the tone in equities. The 8:30 batch of data showed that Unit Labor Costs were weaker than expected, while Non-Farm Productivity came in better than expected. Jobless claims were mixed, with initial claims rising slightly while continuing claims saw a modest decline.

In Asia, most equity indices in the region were higher, with Japan leading the way (+1.5%), but China bucked the trend and traded lower on reports that the government is considering restrictions on stock trading to reduce speculation. European equities are also higher this morning, with France being the exception, following a sharp decline in shares of Sanofi.

As concerns over an uptick in inflation continue to simmer (even as employment slows), raising questions about how much the Fed will realistically be able to cut rates, the yield on the 10-year US Treasury doesn’t seem overly worried. Since peaking early in the year at just over 4.8%, yields have been steadily trending lower with a series of lower highs since Spring. During this period, there has been a floor at the 4.20% level, but this morning that level is being tested again as the yield briefly moved below 4.2%.

The drop in yields has also occurred against a backdrop of chatter over whether global investors were looking to exit US assets. In global fixed income markets, that doesn’t appear to be the case. While the 10-year yield has declined 37 basis points (bps) YTD, the sovereign 10-year yield of every other G7 country has increased anywhere from 5 bps in Italy to 51 bps in Japan.

In global equity markets, US exceptionalism hasn’t been as evident. While the S&P 500 is up 9.6% YTD, the benchmark equity index of every other G7 country is up by a larger amount. Japan is the closest in terms of performance to the US (+13.1%) while Italy and Germany are both up over 30%!

While US equities entered September right near all-time highs with healthy gains for the year, investor sentiment remains skeptical. The latest sentiment survey from the American Association of Individual Investors (AAII) showed a decline in bullish sentiment to 32.7% while bearish sentiment increased to 43.4%. The results pushed the bull-bear spread further into negative territory, marking the fifth straight week that bears outnumbered bulls in what has been a relatively consistent trend of negative sentiment this year.

The chart below shows the percentage of weeks by year when the weekly AAII survey had a positive bull-bear spread. So far this year, the spread has been positive just 28% of the time, which stands in stark contrast to last year, when the bull-bear spread was positive 96% of the time, tied only with 1995 for the most ever in a year. If the current pace of negative readings continues, it will be just the fourth year that the bull-bear spread was positive less than 30% of the time, with the only other years being 1990, 2008, and 2022.  It’s understandable to see negative sentiment in bear market/recessionary environments like 1990, 2008, and 2022, but what’s the excuse this year?

The Triple Play Report — 9/4/25

An earnings triple play is a stock that reports earnings and manages to 1) beat analyst EPS estimates, 2) beat analyst sales estimates, and 3) raise forward guidance.  You can read more about “triple plays” at Investopedia.com where they’ve given Bespoke credit for popularizing the term.  We like triple plays as an indication that a company’s business is firing on all cylinders, with better-than-expected results and an improving outlook.  A triple play is indicative of positive “fundamental momentum” instead of pure fundamentals, and there are always plenty of names with both high and low valuations on our quarterly list.

Bespoke’s Triple Play Report highlights companies that have recently reported earnings triple plays, and it features commentary from management on triple-play conference calls, company descriptions and analysis, and price charts.  Bespoke’s Triple Play Report is available at the Bespoke Institutional level only.  You can sign up for Bespoke Institutional now and receive a 14-day trial to read this week’s Triple Play Report, which features 20 new stocks.  To sign up, choose either the monthly or annual checkout link below:

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Pure Storage (PSTG) is an example of a company that recently reported an earnings triple play after the close on 8/27. On a streak of ten EPS and revenue beats, the stock rallied 32% on 8/28 in reaction to this quarter’s triple play. That rally brought the stock to a new all-time high!

Here’s how AI describes the company: Pure Storage (PSTG) is a data storage company that develops all-flash hardware systems and cloud-based software to help enterprises manage rapidly growing volumes of data. Its core platform runs on the Purity operating system, which standardizes and simplifies storage across block, file, and object formats while enabling features like automated upgrades and data reduction. The company sells both physical arrays such as FlashArray for high-performance workloads and FlashBlade for analytics and AI, as well as subscription models like Evergreen//One, which delivers storage on demand with predictable costs and built-in refreshes. Pure has also expanded into cloud-native infrastructure through Cloud Block Store and Portworx, which allow customers to run applications seamlessly across public clouds and containerized environments like Kubernetes. More recently, the company introduced its Enterprise Data Cloud architecture, a framework designed to unify data management across global data estates, reduce IT complexity, and improve efficiency in areas such as power consumption and cooling. With customers spanning Fortune 500 firms, hyperscalers, and cloud-first enterprises, Pure Storage positions itself as a leader in modernizing data centers for AI, analytics, and next-generation application development.

Pure Storage posted strong Q2 FY26 results, with revenue up 13% to $861 million. Nearly half of sales now come from subscriptions, which grew 15% to $415 million, showing that customers are steadily moving away from one-time hardware purchases toward ongoing service contracts. Annual recurring revenue rose 18% to $1.8 billion, and the company’s backlog of contracted sales reached $2.8 billion, signaling confidence in long-term demand. Growth was broad, but international markets stood out with a 26% gain compared to 7% in the US. Customers continued to choose PSTG’s higher-end systems like FlashArray//XL, which lifted product gross margin to 68% and total gross margin to 72.1%. The company also recognized its first revenue from Meta’s deployment of DirectFlash technology, a high-margin deal expected to scale to multiple exabytes. Over 300 new customers were added, bringing Fortune 500 penetration to 62%. Management raised its full-year revenue outlook to 14% growth, citing a healthier pipeline of large deals, strong demand for FlashBlade in AI and analytics, and growing adoption of its storage-as-a-service offerings.

Looking at the snapshot below from our Earnings Explorer, Pure Storage (PSTG) has been a strong triple play name over the past several years. Since the beginning on 2021, the company has reported ten triple plays with just one revenue miss in 2023. This quarter’s positive stock reaction is also its best since its 2015 IPO.

You can read more about PSTG and the 19 other triple plays we covered in our newest report by starting a Bespoke Institutional trial today.

Bespoke Investment Group, LLC believes all information contained in these reports to be accurate, but we do not guarantee its accuracy. None of the information in these reports or any opinions expressed constitutes a solicitation of the purchase or sale of any securities or commodities. This is not personalized advice. Investors should do their own research and/or work with an investment professional when making portfolio decisions. As always, past performance of any investment is not a guarantee of future results. Bespoke representatives or clients may have positions in securities discussed or mentioned in its published content.

The Closer – Energy Rough Run, Beige Book, JOLTS – 9/3/25

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Looking for deeper insight into markets? In tonight’s Closer sent to Bespoke Institutional clients, we begin with a look over the troubles in the Energy sector (page 1) before switching over to our quantified look at the Beige Book (pages 2 and 3). Next, We close out with a rundown of the latest JOLTS data (pages 4 and 5).

See today’s full post-market Closer and everything else Bespoke publishes by starting a 14-day trial to Bespoke Institutional today!

Bespoke’s Morning Lineup – 9/3/25 – Good News Google

See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium.  CLICK HERE to learn more and start your trial.

“Not only strike while the iron is hot, but make it hot by striking.” – Oliver Cromwell

Morning stock market summary

Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.  

September may have started on a poor footing. Still, after a bounce yesterday afternoon, the positive tone carried over overnight and into this morning, following positive news for Alphabet (GOOGL) and, by extension, Apple (AAPL). Asian stocks were mostly lower overnight, with the Nikkei falling nearly 1% and China falling more than a percent. In Europe, though, there has been broad-based strength with the STOXX 600 trading up over 0.6%. On the economic calendar today, the only reports on the calendar are JOLTS and Factory Orders.

Yesterday was an unsurprising start to September, and the silver lining was that the ‘buy the dip’ mentality of investors that we discussed in Friday’s Bespoke Report remained intact. The S&P 500 sold off sharply early in the session, tested those lows right around midday, and then rallied throughout the session to finish right at the highs for the day. From a short-term perspective, the S&P 500 has now made two higher highs and two higher lows, reinforcing the overall upward trend.

Both the S&P 500 and Nasdaq are priced to continue yesterday afternoon’s bounce this morning, and the key driver is Alphabet (GOOGL) following last night’s ruling that it would not be required to sell its Chrome browser. In response, the stock is on pace to gap up nearly 6%. If these levels hold through the opening bell, it would be the largest upside non-earnings related gap higher since 2008.

With today’s gain, we also wanted to provide an update on the comparison between GOOGL and Microsoft (MSFT) since the launch of ChatGPT. The overall consensus has been that MSFT’s quick action and investments into OpenAI helped it to win the AI race among the hyperscalers, but the market has a different opinion. While MSFT has nearly doubled since the launch of ChatGPT in November 2022, at the open today, GOOGL will be up over 121%. While MSFT has won in the court of public opinion, GOOGL has won in the wallet.

The Closer – September Starts, Construction, Baskets – 9/2/25

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Looking for deeper insight into markets? In tonight’s Closer sent to Bespoke Institutional clients, we lead off with a look at the weak start to September in a historical context (page 1). We then dive into the latest construction spending data (page 2) followed by a review of the performance of relevant names in our Picks and Shovels basket (page 3).Next up, we check in on the performance of some other baskets (Page 4) before finishing with a look at today’s PMI readings (page 5).

See today’s full post-market Closer and everything else Bespoke publishes by starting a 14-day trial to Bespoke Institutional today!

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