The Bloomberg Consumer Comfort Index has once again made another new high for the current cycle rising to 61.6 from last week’s 61.2.  Not only is it an impressive release for the current cycle, but it is also at the highest level since the final days of 2000— one year after the index had hit its all-time highs.  This data echoes a jump in bullish sentiment among individual investors that was also released earlier today.  Optimism seems to be growing across the board.

Breaking the report down further into demographics, politics has had a strong impact on comfort readings.  As you can see in the chart below, the party in power typically boosts comfort among its members and vice versa.  Republicans currently top the chart with the highest comfort of all groups.  The most recent release actually posted the highest comfort in the history of the survey (since 1990) for Republicans.  Meanwhile, Democrats’ comfort is unsurprisingly significantly lower.  Despite this, this group’s comfort has actually been climbing for several weeks now to its highest level since June.  Drama over Supreme Court justices amid the wider trend of political polarization has not necessarily slowed consumer comfort on either side of the aisle.

Looking at income levels, there is a clear split at $50k.  Income earners between $75K to $99.9K are sitting at their all-time high in terms of confidence, while the $100K and over group is not far behind.  On the other hand, those making under $50K understandably have a much lower comfort level, but they are not at historically low readings.  Incomes between $15K and $24.9K are currently in the lowest percentile of all demographics, while the lowest income demographic of under $15k actually sits in the 91st percentile only 0.7 points from its all-time high.

Some other honorable mentions are the homeowners, who despite weak housing market data claimed comfort in the 99th percentile.  Conversely, renters are sitting relatively low on the list.  Married individuals are within one point of their all-time high alongside college-educated individuals.  There is also a discrepancy between comfort levels among men (70.3) and women (53.3).

The S&P 500 is currently trading down just over 1%, and if these declines hold through the closing bell, it would be the first decline of 1% or more for the index since late June.  At 70 trading days, the current streak ranks as the third longest of the bull market behind the 109 trading day streak that ended in March 2017 and the 112 trading day streak that ended earlier this year.  Besides those two streaks, the only other streak that was nearly as long was the one that ended in July 2014 at 66 trading days.

While the current streak of days without a 1% decline is long relative to recent history, from a wider lens, there have been a number of streaks that lasted longer.  The chart below shows all S&P 500 streaks without a 1% decline in the S&P’s history.   In the post-WWII period, there have actually been 24 streaks that lasted longer with the bulk of those coming in the 1950s/1960s.  The longest streak ended in November 1963 at 174 trading days.  Considering how painful the decline feels today, can you imagine how bad it felt in 1963 when the S&P 500 finally declined more than 1% after going eight months without one?

With the Dow suddenly hitting record highs on what seems like a daily basis, you would expect to see individual investor sentiment improve, and that’s exactly what we saw this week.  According to the weekly sentiment survey from AAII, bullish sentiment surged 9.4 percentage points to 45.66% from last week’s reading of 36.22%.  That move represents the largest one week increase since early July and the highest weekly reading since mid-February.  While we’re not quite at the 50% reading yet, we would note that the last time optimism in this survey neared the 50% level was in late December.  That wasn’t the exact top of the market right before the correction, but it was close to it.

While bullish sentiment starts to rise, bearish sentiment is back down in the mid-20 percent range, which is a level it has seen repeatedly throughout the year.

So if all the new bulls didn’t come out of the bearish camp, where did they come from?  As shown in the chart below, the pool of undecideds continues to shrink as it fell from just under 33% last week to 29.22% this week.  That’s the lowest level since mid-July.

After a week where jobless claims ‘surged’ to 215K, this week they resumed their downward trend falling to 207K versus expectations for a reading of 215K.  This now makes it a record 187 straight weeks that claims have been at or below 300K, 52 straight weeks that they have been at or below 250K (longest streak since 1970), and 13 straight weeks where they have been at or below 225K (longest streak since 1969).

Despite the decline in claims this week, the four-week moving average moved slightly higher rising from 206.5 up to 207K.  Even with the increase, though, claims are now just 1K above their multi-decade low of 206K from two weeks ago.

On a non-seasonally adjusted (NSA) basis, claims ticked down to 165.2K.  For the current week of the year, that’s the lowest reading since 1969, and it’s also more than 117K below the average for the current week of the year dating back to 2000.

Below is a snapshot of asset class performance to start the month of October.  We also include performance over the last month and year-to-date.

The month has gotten off to a pretty strange start, with equity ETFs going in different directions.  Small-cap ETFs have gotten hit very hard, while large-caps are in the green.  Both consumer sectors are in the red, with Consumer Discretionary (XLY) off by 2% already.  On the upside, Energy (XLE), Financials (XLF), and Industrials (XLI) have seen a wave of buying.

Outside of the US, Brazil (EWZ) is already up 9% in October, while India (PIN) is down more than 3%.  Prior to September, India had been performing relatively well this year, but an 11.85% drop over the last month has sunk the country’s equity market deep into the red.  China (ASHR), Hong Kong (EWH), and Mexico (EWW) are all down more than 2% this month already as well.

Commodities ETFs are on fire, especially energy-related ones.  Oil (USO) is up 3.6% month-to-date, while natural gas (UNG) is up 8%.  Finally, Treasury ETFs have fallen quite a bit so far in October as interest rates have broken out higher.