Brunch Reads – 7/7/24
Welcome to Bespoke Brunch Reads — a linkfest of the favorite things we read over the past week. The links are mostly market-related, but there are some other interesting subjects covered as well. We hope you enjoy the food for thought as a supplement to the research we provide you during the week.

Fame & Fortune
Kevin Bacon recalls wearing a disguise in public: ‘This sucks’ (USA Today)
Kevin Bacon, at 65, decided to test life as an ordinary person by donning a prosthetic disguise crafted by a special effects artist. He ventured to The Grove, a busy outdoor mall in Los Angeles, and went unrecognized. However, the experience quickly lost its charm as he faced the mundane realities of anonymity, like being ignored and waiting in lines. This experiment made him appreciate his fame more. That’s probably quite the opposite of what you’d expect, given the widespread complaints against fame. Reflecting on his career, Bacon discussed the unexpected and initially uncomfortable fame from his iconic role in “Footloose,” admitting he was resistant at first but has gained perspective over the years. [Link]
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Weekly Sector Snapshot & Can’t Miss Analysis
To read our weekly Bespoke Report newsletter and access everything else Bespoke’s research platform has to offer, start a two-week trial to Bespoke Premium. Below we show a comparison between the S&P 500’s price and breadth. We discuss this and more in this week’s report.
This Week’s Can’t-Miss Analysis — 7/5/24
We publish a lot of market-related content each week, and we want to make sure you don’t miss the most important topics. Below are some charts and tables we view as “can’t miss” from the last week.
The second half of the year began this week, and below is a recap of how various ETFs across asset classes did in the first half of 2024:
The average stock in the Russell 1,000 was up just slightly in the first half, and four stocks in the index gained more than 100%: NVIDIA (NVDA), Vistra (VST), Cava (CAVA), and AppLovin (APP). Below is a more expanded list of the best-performing stocks in the first half:
To continue reading the rest of this week’s “Can’t-Miss” analysis, which includes another dozen or so important market-related topics, sign up for one of our two membership levels with our July 4th special below!
Bespoke Premium July 4th Special — 74 Days for $17.76, then 20% Off
Bespoke Institutional July 4th Special — 74 Days for $17.76, then 20% Off
Below is a snapshot of what’s included so that you can decide which membership option is right for you:
If you didn’t get a chance to buy one yet, go check out our July 4th-themed Bespoke Threads shirts that will be available online for a few more days! Click here or on either of the images below to buy yours now!
Separately, please read on to learn about a new initiative launching in July that we’re very excited about!
STOCK MARKET SUMMER CAMP FOR STUDENTS
If you or any of your friends or colleagues have children, grandchildren, nieces, or nephews, please take note!
Here at Bespoke we’ve been following the stock market 24/7 for more than two decades, so based on the “10,000 hour” rule, we can confidently say that we are market “pros”.
At the same time, traditional education across grades K-12 doesn’t focus on the stock market, investing, and how it all works.
For years, we’ve thought about addressing the “stock market literacy gap” for students across the country. Now, we’ve come up with a plan!
Starting this summer, we are now offering “Stock Market Camp” for students in grades 5-8 and 9-12!
Bespoke’s Stock Market Camp will run for five days from Monday-Friday with each live Zoom class lasting roughly 75 minutes. Camp will be fun, engaging, and interactive, and by the end of the week, students will have a basic understanding of how the stock market and investing works! If a live class is missed, a recording will be available.
We don’t have to tell you how valuable knowing this information at a young age can be! Instead of kids playing video games, scrolling through TikTok, or messing around on Snapchat, we think our five-day Stock Market Camp will pay major dividends down the road!
For now we are making our Stock Market Camp available to students that are referenced by Bespoke readers. We are running one week of camp for high school students (grades 9-12) from July 22nd-26th, and one week of camp for middle school students (grades 5-8) from August 12th-16th. Each weekly camp will be capped at 40 students max, so please sign up ASAP to reserve your student’s spot. You can purchase as many spots as you’d like or forward this email to colleagues and have them sign up.
SIGN UP YOUR STUDENT OR STUDENTS TODAY AS THE CAMPS ARE LIMITED TO JUST 40 ATTENDEES!
We will touch base after sign-up to gather the pertinent information. If you sign up and the student cannot attend during the dates listed above, we can either provide access to a full recording of the camp or a credit for a future camp. Refunds will be provided upon request if we are notified at least one week before the camp’s start date.
Please reach out if you have any questions about Bespoke’s Stock Market Camp. The camp is for informational and educational purposes only, and there will be no investment advice or recommendations provided. All discussions will be impersonal and historical in nature. There will be no forward-looking analysis or discussion.
Don’t forget to go check out our Bespoke Threads site to pick up some super-soft Bespoke merch!!!
Have a great weekend!
Bespoke’s Morning Lineup – 7/5/24 – Another Mixed Employment Report
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“Maintain a firm grasp of the obvious at all times.” – Jeff Bezos
Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.
Work on the day after July 4th? Life just isn’t fair is it? While many of us out here would prefer to use July 5th as a day to extend the July 4th holiday out an extra day, or even rest off a July 4th barbeque hangover, that wasn’t Jeff Bezos in 1994. Instead of going to the beach or taking an extra day, on this day thirty years ago Bezos started Abracadabra, which ultimately became known as Amazon.com (AMZN). In less than 30 years, this company has become one of the most valuable in the world. Thirty years to become the fifth largest company in the United States may sound impressive, but of the four that are larger, Microsoft (MSFT) and Apple (AAPL) are older after being founded in the mid-1970s, but NVIDIA (NVDA) is only a year older, and Alphabet (GOOGL) is four years younger.
Futures were little changed heading into the Non-Farm Payrolls report, as you would expect given the quasi-holiday, and the same went for Treasuries and crude oil. The market area seeing the most volatility this morning is in the crypto space where the release of assets tied to the Mt. Gox bankruptcy has raised fears of a wave short-term supply hitting the market.
The Non-Farm Payrolls report was just released, and just like last month, the headline reading came in stronger than expected while the Unemployment report was higher than forecast at 4.1%, the highest level since November 2021. Add to that, May’s originally reported number of an increase of 272K payrolls was revised down to 218K, so the blistering pace of the employment sector from a year ago no longer remains the case. As you might expect, treasuries caught a bid on the news and the 10-year yield is down 5 bps to 4.30%.
On the political front, major media outlets like Bloomberg are calling it a “Make-or-Break” weekend for the President saying that “most crucial for Biden will be an interview on Friday with ABC News, offering voters and allies the first unscripted, high-pressure look at the president since he faltered in his showdown with former President Donald Trump.” Whatever your politics, can we all agree that in this country’s nearly 250-year history, the bar for a “Make-or-Break” moment in a President’s administration has never been much lower than a taped interview?
If a monthly employment report drops on the Friday after July 4th when most people took the day off, does it count? That depends on the report. Today, we’ll get another answer as it will be just the fourth time in the last 25+ years that an employment report was released on the Friday after July 4th. In the chart below, we show the S&P 500’s intraday performance on the day of each of those prior three days, and based on that small sample size, you may want to be on the lookout for some volatility – at least more than a sub-13 reading in the VIX would suggest. In two of the three days, the S&P 500 was up at least 1%, while on the third and most recent occurrence (7/5/19), stocks fell 0.20%. Given the 1%+ daily moves on two of the three days, you would think that the reports deviated from expectations by a wide margin, but in 2002, the headline reading in Non-Farm Payrolls (NFP) was just 45K weaker than expected while in 2013, it came in 29K higher. Ironically, it was the 2019 report, when NFP deviated the most from expectations (+65K), that the S&P 500 had its smallest move. And what’s the deal with the shortened session in 2002, and who decided it was a good idea to make today a full trading day since then? Based on where futures are trading now, the S&P 500 looks to be following the low-volatility path of 2019, but there’s still a full session of trading left to go. Thanks, NYSE!
Chart of the Day – Payrolls Preview
Bespoke’s Morning Lineup – 7/3/24 – Higher Claims
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes.” – Thomas Jefferson, Declaration of Independence
Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.
S&P 500 futures are unchanged as we type this, and Dow and Nasdaq futures are also barely on either side of the unchanged line. That follows what was a positive night in Asia and morning in Europe. In Asia, China was the only country that traded lower as the Caixin Services PMI came in more than two points weaker than expected (51.2 vs 53.4). In Japan, the Services PMI was also weaker than expected but much closer to expectations (49.4 vs 49.8) while India’s PMI for the sector was slightly better than expected and firmly in expansion territory (60.5 vs 60.4). In Europe, all major equity benchmarks are in the green following a stronger-than-expected services sector PMI for the entire region, although Germany’s reading was weaker than expected.
There’s a lot of economic data on the calendar today, but the only reports released so far are the ADP Employment report and jobless claims. All of these reports were modestly weaker than expected which has caused some downward bias in futures, but the 10 AM reports on the Services sector and Durable Goods could move things further.
For those of us who will be working on Friday, we looked at historical market performance on July 5th. The chart below shows the performance of the S&P 500 every July 5th that the market was open since 1954 (when the five-day trading week in its current form first started). Overall, the day after our nation’s birthday, the S&P 500’s median performance has been a fractional gain of just 0.092% with positive returns only 58% of the time, so it’s not too much of a positively biased trading day.
This July 5th is also a Friday, and Fridays after a holiday are notoriously illiquid given the propensity to extend the weekend to four days. In the chart below, the bars shaded in dark blue indicate days when July 5th fell on a Friday. Of those nine days, the upside bias has been stronger with a median gain of 0.40% and gains two-thirds of the time.
Illustrating the potential illiquidity of these days, the largest daily decline and gain both occurred on July 5th Fridays. Ironically, the worst was in 1996 when the S&P 500 was up over 10% heading into July 4th and fell 2.2% on July 5th while the best day was in 2002 when the S&P 500 was down 16.3% heading into the July 4th holiday but then rallied 3.7% the next day. Whatever the market’s direction this Friday, a lot will depend on how the June Employment report shakes out. Don’t forget about that!
The Best of Times, The Worst of Times
Charles Dickens didn’t have the stock market in mind when he wrote A Tale of Two Cities, but depending on your time horizon, we’re entering what could be classified as one of the best of times (next month) and one of the worst of times (next three months) of the year for equities. Starting with the shorter-term window, based on the last ten years of data, the period from the close on 7/2 out over the next month has historically been a positive time of year. Of the eleven sectors, all but one (Energy) have averaged gains in the month following the close on July 2nd. Taking a longer-term time frame, the three-month period following the close on July 2nd has been one of the weakest times of year for equities!
Using the S&P 500 as an example, over the last ten years, the median one-month performance from the close on July 2nd has been a gain of 2.5% with positive returns 80% of the time. Over the following three months, though, the median change is a decline of 0.5% with gains just 50% of the time. A decline of 0.5% may not sound like much, but when you take into account the fact that the first month of those three months includes a median gain of 2.5%, it suggests a good deal of volatility between now and early October.
The chart below shows the median one and three-month returns of the S&P 500 and all eleven sectors from the close on July 2nd over the last ten years. For the S&P 500 and all ten sectors, there are some pretty wide divergences, most notably for Materials, Industrials, and Consumer Staples where the swings range from a median gain of at least 1% to a median decline of at least 1%. Two sectors that have stood out from avoiding the weakness are Financials and Technology as they are the only two sectors that have median gains of at least 1% in both the one- and three-month time frames. The most notable aspect of the chart, however, is that besides Energy, which has still been negative over both time frames, no other sector has a better median performance in the three months following the close on July 2nd than the one month following. This is one case where longer holding periods haven’t been an advantage.
The next chart shows the consistency of positive returns for the S&P 500 and all eleven sectors. Here again, Energy is the only exception to the trend of consistency over the following three months not being worse than the one month. Additionally, the only sectors that have experienced positive returns more than 50% of the time for both periods are Financials and Technology.
Chart of the Day – Earnings Estimates & Earnings Seasons
Bespoke’s Morning Lineup – 7/2/24 – A JOLT of Weakness
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“Our whole constitutional heritage rebels at the thought of giving government the power to control men’s minds.” – Thurgood Marshall
Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.
Futures are indicated to open down about 50 basis points (bps) this morning following weakness in Europe where the post-French election rally has been largely reversed. Corporate news flow is tranquil this morning, although an op-ed attributed to President Biden and Bernie Sanders calls on weight loss drug makers to lower prices. On the economic calendar, the only report scheduled is JOLTS at 10 AM, but right at the US open, we’ll hear from Powell and Lagarde speaking together from Sintra.
If someone had told you that four sectors were down over 2% over the last week, another three were down 50 basis points or more, and only three were higher, you’d probably think it had been a bad week. During that period, though, the S&P 500 rallied 0.50% and remains at overbought levels. As shown in the snapshot from our Trend Analyzer below, while the S&P 500 sits at overbought levels, only three sectors – Technology, Consumer Discretionary, and Communication Services – are in overbought territory. At the other end of the spectrum, just two sectors – Materials and Industrials – are oversold.
Below the snapshot, we also included two charts of the percentage of stocks above their 50-day moving average for the Technology and Materials sectors. At 73.1%, the Technology sector has the highest percentage of stocks above their respective 50-DMAs, but even for this sector, that reading is well below other points in the last year when more than 90% of the sector’s components were above their 50-DMAs.
Materials is the most oversold sector in the market, and it also has the lowest percentage of stocks above their 50-DMAs at just 10.7%. While this reading was lower in late October, it ranks in just the sixth percentile relative to all other readings since 1990.
Bespoke Market Calendar — July 2024
Please click the image below to view our July 2024 market calendar. This calendar includes the S&P 500’s historical average percentage change and average intraday chart pattern for each trading day during the upcoming month. It also includes market holidays and options expiration dates plus the dates of key economic indicator releases. Click here to view Bespoke’s premium membership options.