Last Friday’s Bespoke Report was our quarterly Equity Market Pros and Cons edition. In it, we noted the boom of artificial intelligence both in terms of search interest (measured by Google Trends data) and mentions of the term in the earnings calls of mega caps.  Google Trends data measures how much a given term(s) is being searched for on Google’s search engine.  That interest is indexed with 100 being the peak in searches. Thus a reading of 75 would be when search interest is 75% of said peak, 50 would be 50% of the peak, and so on.  Google Trends also allows for comparisons across multiple terms to evaluate relative search interest.

Given the topic of AI is extremely in vogue, we wanted to compare how search interest stands up to bitcoin, which before AI was the last tech craze among investors and the general public.  Bitcoin, and crypto more broadly, came into the mainstream as the next big thing in tech in late 2017. As shown below, December 2017 would mark the height of Google searches for “Bitcoin”. A few years later in early 2021 when meme stocks were all the rage, search interest for Bitcoin again spiked, but that has been the closest it has come since to returning to 2017 levels of interest. Meanwhile, AI has come to the forefront.

As shown below, searches for “artificial intelligence” or the abbreviation “AI” began to explode higher a little over a year ago with the launch of ChatGPT. Search interest for each of those terms has not ceased rising, and all three just hit record highs last week.  As for the actual index values versus Bitcoin, the Trends score for “artificial intelligence” has climbed to 56 and the index for “AI” has gone even higher to 65.  That means that search volumes for “AI” are currently around two-thirds as high as search volumes for “Bitcoin” were at the peak in late 2017.  That is to say that (as if it wasn’t obvious) AI is the buzzword of the time, but it’s not quite as buzzy (yet) as Bitcoin was several years ago.

While AI-related searches have quickly risen in popularity, the pace hasn’t been as rapid as it was for Bitcoin.  In the chart below we show Google Trends scores for the same terms as above, but for each one, we show the two years before their respective peaks.  While the bulk of the increase to peak searches for Bitcoin in 2017 occurred in just a few months, the more recent growth in AI searches appears to have been much more steady. That offers at least one counterpoint to assuage concerns over AI being a fad.

Welcome to Bespoke Brunch Reads — a linkfest of the favorite things we read over the past week. The links are mostly market-related, but there are some other interesting subjects covered as well. We hope you enjoy the food for thought as a supplement to the research we provide you during the week.

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On This Day in History:

Passive Funds Overtake Active Thanks in Part to Advisory Shift (AdvisorHub)
In 2023, passive investment funds in the US, including mutual funds and ETFs, surpassed actively managed funds in total assets, reaching $13.252 trillion versus $13.244 trillion. This landmark shift, a first in 48 years, was propelled by significant annual growth of 22.6% in passive funds against 10.6% for active funds. Clients are moving away from commission-based trading to advisory accounts and advisors are moving from traditional broker-dealers to fee-only RIAs. [Link]

TIPSplaining a lousy inflation hedge (Financial Times)
In the pandemic era, investors poured their money into TIPS, hoping to mitigate the risk of inflation. However, 2022 saw investors facing significant losses in both nominal and real terms, with the TIPS market barely outperforming the nominal US Treasury market. The Fed’s response to inflation by raising rates resulted in increased real yields and led to lower TIPS prices and negative returns. This did not align with investor expectations, leading to around $30 billion being withdrawn from the four largest TIPS ETFs since their peak at the end of 2021. [Link]

Chinese Fervor for Overseas Stocks Is Breaking ETF Trading (BNN Bloomberg)
Chinese investors are increasingly seeking exposure to overseas equities, to the extent of paying premiums of up to 40% over the asset value in some ETFs. This surge in demand has led to trading halts and purchase limits on numerous ETFs tracking foreign stocks. Despite the high premiums, both retail and institutional investors are drawn to these ETFs due to stronger performances in international indices like the S&P 500 and Nikkei 225. The phenomenon underscores a broader shift away from Chinese equities amid frustration with their underwhelming returns. [Link]

This ETF outperforms by stressing corporate culture — but not ESG (MarketWatch)
The Harbor Human Capital ETF invests in companies with strong corporate cultures, as indicated by a proprietary index that assesses factors like employee engagement, management respect, and innovation. Launched in October 2022, the ETF aims to provide investors with the opportunity to invest in large-cap companies that are believed to have better performance potential due to their positive work environments. Since then, it has outperformed the S&P 500. [Link]

AI & Technology

Elon Musk Says Neuralink Has Implanted Brain Chip in Human (WSJ)
The first human has successfully received a Neuralink brain implant, marking a significant step in brain-computer interface technology, potentially aiding individuals with conditions like quadriplegia. The patient is reported to be recovering well, with the implant showing promising initial results in neuron spike detection. The development could be a potential breakthrough for severely disabled individuals, although it is expected to take years before the technology becomes widely available. [Link]

Battle Looming Between AI and Counter-AI, Says Official (US DoD)
The Department of Defense and other defense departments around the world are beginning to integrate AI, which could lead to a future “arms race” between AI and counter-AI. The department aims to leverage AI for threat analysis, vulnerability assessment, and enhancing the security of government and defense systems. AI’s role in processing vast amounts of data for threat detection is seen as crucial to staying ahead of adversaries and maintaining security in an ever-evolving digital environment. [Link]

The Hollywood Jobs Most At-Risk From AI (The Hollywood Reporter)
A study indicates that nearly 240,000 positions in Hollywood, particularly among sound engineers, voice actors, concept artists, and entry-level employees, could be affected by AI within three years. AI is developing abilities to efficiently produce content such as sound design, 3D assets, and realistic dubbing, posing a threat to traditional roles in the industry. The development sparks new reasons for concern regarding AI, this time among the elite in the entertainment business. [Link]

FCC moves to criminalize most AI-generated robocalls (NBC News)
The FCC is set to criminalize unsolicited robocalls that utilize AI-generated voices, following an incident involving a fake AI-generated message mimicking President Joe Biden. This proposal would extend the Telephone Consumer Protection Act (TCPA) of 1991 to include such AI-generated calls, as concern over AI’s role in scams grows. [Link]

Can This A.I.-Powered Search Engine Replace Google? It Has for Me. (NYT)
The AI-powered search engine Perplexity, founded by former OpenAI and Meta researchers, has attracted a lot of attention and investment for offering a new approach to online searches, namely tech insiders and investors like Jeff Bezos. Differing from traditional search engines like Google, Perplexity provides AI-generated summaries of web content rather than a list of links, aiming to make information gathering more efficient. Still, there are concerns about its accuracy and the impact on digital media, essentially making it unnecessary to visit websites anywhere. [Link]

Plane Problems

Kayak reports 15-fold increase in passengers filtering out 737 Max flights (The Independent)
Kayak is a travel search engine that allows users to filter and find the most ideal traveling and hotel plans. Since the recent incident with an Alaska Airlines 737 Max 9’s fuselage blowing out mid-flight, Kayak reported a massive increase in users filtering out flights on 737 Max 9s. The FAA has grounded dozens for inspection after a potentially fatal event and some travelers are taking no chances with the jet. Confidence is surely rattled and therefore, aircraft type is an important part of flying for travelers right now. [Link]

‘I would absolutely not fly a Max airplane’: Ex-Boeing manager raises alarm on jets returning to service (Los Angeles Times)
Some airlines have resumed flights with 737 Max 9 jets that had been grounded after the viral incident with Alaska Airlines. Many, including former Boeing employees, still express deep concerns about the safety of the Max planes, citing persistent issues and a culture prioritizing speed and profit over quality and safety. The decision to resume flights after specific inspections has been met with skepticism, suggesting a need for major change to truly ensure passenger safety. [Link]

EVs

Electric vehicles and hybrids surpass 16% of total 2023 U.S. light-duty vehicle sales (EIA)
In 2023, the United States saw a significant increase in the sales of hybrid vehicles, plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs), which collectively rose to 16.3% of total new light-duty vehicle sales, up from 12.9% in 2022. This growth was driven by an increase in the number of BEV models available, a shift towards offering hybrids in more popular size classes like crossovers, and a reduction in BEV prices, partly due to manufacturer price cuts and incentives from the Inflation Reduction Act. [Link]

Planning & Zoning

Legislature Advances Proposal Allowing Cafes in More Neighborhoods (The Urbanist)
The state of Washington is considering a legislative proposal that could increase the number of small neighborhood cafes within walking distance of homes, aiming to ease strict zoning laws that have long segregated commercial and residential uses. The move is seen as a way to enhance community access to services and strengthen local connections, also expanding the definition of cafes to potentially include venues serving alcohol with food. [Link]

Empty Nest Emptiness

When Junior Heads to College, Helicopter Parents Turn to Empty-Nest Coaches (WSJ)
“Helicopter parents” who become deeply invested in their children’s daily activities and development may experience deep sadness once those kids fly the coop. Enter empty-nest coaching, a niche that offers support and counseling for parents struggling with the emotional and logistical void left by their children’s departure. These coaches have even gone viral on social media platforms like TikTok for helping parents cope with their changing roles. [Link]

“Beware the Viral Graph”

Maybe young men and women aren’t so ideologically different (Good Authority)
This article challenges an article from last week’s installment of Bespoke’s Brunch Reads. Last week’s article showed a graph that went viral for the ideological gap between young men and women in the US. The contrast was eye-catching, but this article argues that these ideological differences are much smaller, averaging about a 5-point difference vs the 30-point difference suggested previously suggesting that the differences are also not necessarily more defined among young people. [Link]

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