Bespoke’s Weekly Sector Snapshot — 8/14/25
Sentiment and Stock Prices Diverge
The S&P 500 has had a couple of closes at record highs since last week’s update on sentiment from the American Association of Individual Investors (AAII). However, looking at the latest update, you wouldn’t have guessed the market was doing well. Bullish sentiment shed five points week over week, down to 29.9%, a level not seen since early May.
The lack of bulls coincides with a spike in bears up to 46.2%, which is the most elevated since May 8th.
Put together, bears are now outnumbering bulls by 16.3 percentage points, which is the lowest spread since the spring. Additionally, holding aside the fact that the S&P 500 is near record highs, this week’s reading is significantly lower than normal. Historically, the average bull-bear spread has been +6.4, putting the current spread 1.25 standard deviations below the historical average. In other words, sentiment has tipped into what can be considered elevated bearish levels.
Again, it is one thing for bears to be out in full force to an extreme degree when stocks are weak. It is another entirely more surprising thing to see these levels when stocks are hitting record highs. In the table below, we show the average readings for bulls and bears in the AAII survey based on how far the S&P 500 is trading from all-time highs. As might be expected, sentiment has historically tended to be the most bullish/least bearish when the S&P 500 is closer to all-time highs. However, sentiment also tends to be more bullish when stocks are in pronounced pullbacks of at least least 20%. Comparing that to now, current levels of bullishness are about 11 points lower than what might be expected, and the level of bears is 20 points higher than what might be expected.
The degree to which investors reported as bearish was historic this week. In the history of the weekly AAII investor sentiment survey dating back to 1987, the bull-bear spread has only been lower in a week where the S&P 500 made an all-time high two other times. Both of those instances were in back-to-back weeks in 2013. Other than that, there have only been 13 weeks (including those two in 2013 and now) when the S&P 500 hit record highs and the bull-bear spread was -10 or lower. Before this week, there was also an occurrence earlier this year, almost exactly six months ago, right before the Q1 peak.
Chart of the Day: Solar Turning Point
Bespoke Consumer Pulse Report — August 2025
Bespoke’s Consumer Pulse Report is an analysis of a huge consumer survey that we run each month. Our goal with this survey is to track trends across the economic and financial landscape in the US. Using the results from our proprietary monthly survey, we dissect and analyze all of the data and publish the Consumer Pulse Report, which we sell access to on a subscription basis. Sign up for a 30-day free trial to our Bespoke Consumer Pulse subscription service. With a trial, you’ll get coverage of consumer electronics, social media, streaming media, retail, autos, and much more. The report also has numerous proprietary US economic data points that are extremely timely and useful for investors.
We’ve just released our most recent monthly report to Pulse subscribers, and it’s definitely worth the read if you’re curious about the health of the consumer in the current market environment. Start a 30-day free trial for a full breakdown of all of our proprietary Pulse economic indicators.
Bespoke’s Morning Lineup – 8/14/25 – Ribbit!
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“Don’t dream it, be it” – Dr Frank-N-Furter, Rocky Horror Picture Show
Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.
Heading into this morning’s PPI and jobless claims reports, equity futures were all up less than 0.05% while the 10-year yield was unchanged. The July PPI report came in much higher than expected, though, and equity futures have moved lower, but not necessarily by as much as you would expect given the magnitude of the miss. While we’ll have to look further into the report for details, jobless claims remained subdued and came in lower than expected. It’s also worth pointing out that interest rates have barely budged higher.
Quick question. Which group has done better over the last month? Megacaps or housing stocks? Most people would instinctively say the megacaps, but as the numbers show, the housing-related stocks have really surged over the last four weeks. The chart below compares the performance of the eight trillion-dollar megacap tech-like stocks to a group of eight housing-related stocks over the last month. For the housing basket, we’ve chosen a few homebuilders (Pulte, DR Horton, and Lennar), a couple of home improvement stocks (Home Depot and Lowe’s), housing retailers (RH and Williams Sonoma), and a mortgage company (Rocket Companies).
Of the eight megacap stocks, their performance over the last month has ranged between a decline of 0.5% and a gain of 11.1% for a median gain of 9.4%. Under any environment, 9.4% is impressive, but it pales in comparison to what the housing-related stocks have done. All eight of the stocks shown are up at least 10%, and their median gain has been nearly twice the gain of the megacaps (18.5%). HD is also the only stock in the group that isn’t outperforming all eight of the megacaps.
The Closer – Fedspeak, Distribution, Wild Moves – 8/13/25
Log-in here if you’re a member with access to the Closer.
Looking for deeper insight into markets? In tonight’s Closer sent to Bespoke Institutional clients, after a busy day of Fedspeak, we parse recent commentary to see what the likely outcome will be at the September meeting (page 1). We then dive into the bifurcation between well-off and insecure consumers (pages 2 and 3). Next, we check in on the wild moves observed under the hood today including the huge difference between value and momentum (pages 4 and 5). We finish with an update on the rally in crypto prices (page 6).
See today’s full post-market Closer and everything else Bespoke publishes by starting a 14-day trial to Bespoke Institutional today!
Daily Sector Snapshot — 8/13/25
The “Left Behinds” Have a Pulse
Yesterday we published a blog post highlighting 31 large-cap stocks in the S&P 500 that have been struggling mightily in the midst of a broader bull market. These are stocks with market caps above $20 billion that were down 20%+ from 52-week highs and down 20%+ over the last year. The list included well-known names like Chipotle (CMG), Lululemon (LULU), United Health (UNH), Eli Lilly (LLY), and Adobe (ADBE). All of these stocks have been dogs so far in 2025.
We concluded the post with this: “Of course, the name of the game is to buy low and sell high, right? We aren’t sure which ones will make comebacks, but there will likely be a few that you wished you’d bought when revisiting this list of left-behinds a year from now.”
One day doesn’t make a trend, but amazingly, these “left behind” stocks are staging a big comeback today. While the Mag 7 ETF (MAGS) is in the red today, the 31 struggling stocks from yesterday’s post are up an average of 1.5%. LULU, LLY, UNH, and ADBE are all up 3%+ as investors look to be rotating out of winners into losers in a big way. Now let’s see how long it lasts.
Chart of the Day: Hump Day Rotation
The Triple Play Report — 8/13/25
An earnings triple play is a stock that reports earnings and manages to 1) beat analyst EPS estimates, 2) beat analyst sales estimates, and 3) raise forward guidance. You can read more about “triple plays” at Investopedia.com where they’ve given Bespoke credit for popularizing the term. We like triple plays as an indication that a company’s business is firing on all cylinders, with better-than-expected results and an improving outlook. A triple play is indicative of positive “fundamental momentum” instead of pure fundamentals, and there are always plenty of names with both high and low valuations on our quarterly list.
Bespoke’s Triple Play Report highlights companies that have recently reported earnings triple plays, and it features commentary from management on triple-play conference calls, company descriptions and analysis, and price charts. Bespoke’s Triple Play Report is available at the Bespoke Institutional level only. You can sign up for Bespoke Institutional now and receive a 14-day trial to read this week’s Triple Play Report, which features 24 new stocks. To sign up, choose either the monthly or annual checkout link below:
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Below is a blurb from our newest Triple Play Report to give you an idea of the insights that are included in this piece.
Merit Medical (MMSI) is a medical device maker involved in cardiology, radiology, endoscopy, and dialysis access maintenance. Its catheters, stents, embolization products, and hemostatic solutions are designed to improve procedural efficiency and patient outcomes. MMSI sells primarily to hospitals, outpatient centers, and physician offices. Recent growth has been fueled by acquisitions such as Cook Medical’s lead management portfolio, EndoGastric Solutions’ assets, and BioLife’s patented StatSeal and WoundSeal products, which expand MMSI’s offerings in high-value niches like vascular closure, indwelling catheter bleeding control, and cardiac intervention.
Below is a look at EPS and sales versus consensus estimates for MMSI from our Earnings Explorer tool. Notably, MMSI has beaten both top and bottom line estimates on each of its last 23 quarterly reports dating back to the start of 2020, and as you can see in the charts, both have been trending sharply higher. In addition to the strong EPS and sales results, MMSI completed the triple play this quarter by raising guidance. Shares reacted positively with a gain of 2.3% on its earnings reaction day on 7/31, but the stock didn’t quite see the “pop” that most triple plays do on such strong results.
The most interesting thing we heard on MMSI’s triple-play earnings call this quarter was related to tariffs. As a maker of all kinds of medical devices, MMSI estimated earlier in the year that tariffs would cost the company roughly $26 million. On this call, however, the company noted that the easing of tariffs had cut their cost-impact estimates down to just $7 million at the high end.
Several other triple-play companies have also provided positive news on the tariff front recently.
You can read more about MMSI and the 23 other triple plays we covered in our newest report by starting a Bespoke Institutional trial today.
Bespoke Investment Group, LLC believes all information contained in these reports to be accurate, but we do not guarantee its accuracy. None of the information in these reports or any opinions expressed constitutes a solicitation of the purchase or sale of any securities or commodities. This is not personalized advice. Investors should do their own research and/or work with an investment professional when making portfolio decisions. As always, past performance of any investment is not a guarantee of future results. Bespoke representatives or clients may have positions in securities discussed or mentioned in its published content.