Bespoke’s “Death By Amazon” index was created in 2014 as a way to track the performance of the companies most affected by the rise of Amazon.com (AMZN). Companies included must be direct retailers with a limited online presence (or core business based on physical retailing locations), a member of either the Retail industry of the S&P 1500 Index or a member of the S&P Retail Select Index, and rely on third party brands. We view these attributes as the best expression of Amazon’s threat to traditional retail. The index is designed as both a performance benchmark and idea generation tool for our clients. Indices are published monthly with market cap weightings and equal weightings.
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