Brunch Reads – 5/3/25
Welcome to Bespoke Brunch Reads — a linkfest of some of our favorite articles over the past week. The links are mostly market-related, but there are some other interesting subjects covered as well. We hope you enjoy the food for thought as a supplement to the research we provide you during the week.
Where the Poppies Blow: In Flanders Fields is one of the most iconic war poems ever written, capturing both the sorrow and the resolve born from the battlefield. Penned by Lieutenant Colonel John McCrae on May 3, 1915, the poem reflects the haunting beauty of red poppies growing among soldiers’ graves in Flanders, a region ravaged by World War I. McCrae, a Canadian physician and soldier, was inspired to write the poem shortly after presiding over the funeral of a fellow soldier and friend who died in the Second Battle of Ypres.
The poem begins with the image of poppies swaying between the graves, moves into a remembrance of the fallen who “lived, felt dawn, saw sunset glow,” and ends with a direct plea to the living: “Take up our quarrel with the foe.” That final call to action transformed the poppy into a lasting symbol of remembrance and helped fuel a sense of duty and sacrifice during the war.
Travel & Transportation
Virginia will use technology to slow chronic speeders’ cars—and other states are rushing to join in (Fast Company)
As the federal government retreats from traffic safety enforcement, a surprising number of state legislatures are pushing forward with bills requiring Intelligent Speed Assist (ISA) for the most extreme speeders, drivers clocked at 100+ mph. These systems can either warn drivers or physically prevent further acceleration, and the proposals are tailored to target high-risk individuals. With bipartisan traction from DC to Georgia, advocates see this as a rare moment of political alignment that could reshape how the most dangerous drivers are held in check. [Link]
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The Bespoke Report – 5/2/25 – Did We Miss Anything?
To read our weekly Bespoke Report newsletter and access everything else Bespoke’s research platform offers, start a two-week trial to Bespoke Premium. In this week’s report, we break down the market’s action this week and what it might portend for the future. Give it a read!
Getting Back to Even
It’s been exactly a month since “Liberation Day” on April 2nd when President Trump announced massive reciprocal tariffs on the rest of the world. At its intraday low on April 8th, the S&P 500 ETF (SPY) was down 14.7% from its closing level on April 2nd. Since that low, SPY has now rallied 17.4%, and as of this morning, SPY has fully recovered all of its post-Liberation Day declines.
Below is a look at the performance of key index and sector ETFs since the close on Liberation Day (4/2). Technology (XLK) is now the best performing sector since 4/2 with a gain of 2.9%, followed by the Nasdaq 100 (QQQ), Semis (SMH), and Industrials (XLI). On the downside, the Energy sector (XLE) has been by far the biggest laggard with a decline of 12.7%.
We’d note that even though the stock market has fully recovered its post-Liberation Day drop, investor sentiment remains extremely bearish. This week marked a record 10th consecutive week where AAII Bearish Sentiment was above 50%. The prior record was seven straight weeks back in 1990. Will the bulls finally re-emerge next week? We won’t find out until next Thursday when the weekly AAII numbers get posted.
Back in early 2023, we created the Bespoke AI Basket to track key stocks in the space. We broke the basket into two sub-groups: one for AI Infrastructure stocks and one for AI Implementation stocks. The AI Infrastructure basket contains stocks that power the AI Boom like NVIDIA (NVDA), while the AI Implementation basket contains stocks like Meta (META) that are implementing AI to boost the user experience and increase margins and productivity.
As shown below, the AI Implementation basket has outperformed the AI Infrastructure basket since the end of 2022 by quite a wide margin.
There have been periods of significant out- and underperformance for each basket, however. Below is a look at the ratio between the AI Infrastructure and AI Implementation baskets. When the line is rising, AI Infrastructure is outperforming, and vice versa.
The first half of 2024 saw AI Infrastructure outperform quite dramatically, but since mid-2024 for about the last year now, AI Implementation stocks have been outperforming. Are we now due for a reversal that sees AI Infrastructure start to bounce again?
Each night in our post-market macro note, The Closer, we provide a snapshot of recent performance for our AI Baskets along with a couple of pages that showcase all of the individual stocks that make up the baskets. It’s a helpful way to stay on top of the AI Boom and find new ideas (if you’re looking).
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Bespoke’s Morning Lineup – 5/2/25 – Nine Straight?
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“The jungle is dark but full of diamonds” – Arthur Miller, Death of a Salesman
Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.
Futures are pointing to another positive session this morning, even as the market has received earnings reports from Amazon.com (AMZN) and Apple (AAPL) tepidly. Overnight in Asia, major averages finished the week on a higher note as Japan and Hong Kong traded up more than 1% while China was closed. Even though its markets were closed, Chinese officials said they are assessing whether to conduct trade negotiations with the US after they say the Trump administration has reportedly reached out multiple times to start talks.
After yesterday’s holiday, European stocks picked up right where Asia left off as the STOXX 600 rallies more than 1%, putting it on pace for a weekly gain of 2.5%. The region’s Manufacturing PMI for April came in higher than expected at 49.0 versus forecasts for a reading of 48.0. It’s still in contraction territory, but a better-than-expected report is a better-than-expected report. On the trade front, the EU commissioner of trade commented that the bloc could buy more US goods to narrow the trade deficit between the two regions.
Here in the US, while futures are higher, where we close will depend on the April Employment report. After a weaker-than-expected ADP report and an uptick in jobless claims yesterday, there are some heightened concerns of a weaker report. The actual print came in better than expected, though. Non-Farm Payrolls were stronger than expected (177K vs 133K) while the Unemployment Rate was right inline with expectations at 4.2%. Average hourly earnings rose slightly less than expected (0.2% vs 0.3%), but average weekly hours came in slightly higher than expected (34.3 vs 34.2). In response to the report, both treasury yields and equity futures have moved higher.
The equity market’s historical comeback continued yesterday as the S&P 500’s 0.63% rally propelled it back above its 50-day moving average (DMA) for the first time in over two months and a streak of eight gains in a row. While the index’s short-term downtrend has been broken, it still faces upside resistance at the 200-DMA and the mid-March high when it last failed to rally back above that long-term moving average.
The Closer – More Megas, Claims, AI – 5/1/25
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Looking for deeper insight into markets? In tonight’s Closer sent to Bespoke Institutional clients, after beginning with a review of the latest earnings including the next mega-cap results (page 1) we dive into the latest claims and construction spending data (page 2). We also check in on the ISM reading (page 3) and finish with a dive into AI stock performance (page 4).
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Bespoke Market Calendar — May 2025
Please click the image below to view our May 2025 market calendar. This calendar includes the S&P 500’s historical average percentage change and average intraday chart pattern for each trading day during the upcoming month. It also includes market holidays and options expiration dates plus the dates of key economic indicator releases. Click here to view Bespoke’s premium membership options.
Bespoke’s Morning Lineup – 5/1/25 – Magnificent Megacaps
See what’s driving market performance around the world in today’s Morning Lineup. Bespoke’s Morning Lineup is the best way to start your trading day. Read it now by starting a two-week trial to Bespoke Premium. CLICK HERE to learn more and start your trial.
“AI is transforming everything we do” – Mark Zuckerberg
Below is a snippet of commentary from today’s Morning Lineup. Start a two-week trial to Bespoke Premium to view the full report.
We had to earnings reports from mega-caps after the close last night, and both Meta Platforms (META) and Microsoft (MSFT) delivered. Both stocks are trading sharply higher in response to the reports, as META rallies over 6% and MSFT is on pace to gap up over 9%, which would put the stock on pace for its most positive gap higher in reaction to earnings since 2009.
The pace of earnings isn’t the only thing picking up, either. It will be another busy morning for economic data with jobless claims at 8:30, followed by the ISM Manufacturing report and Construction Spending at 10 AM. Given the weakness in soft economic data and the April regional Fed manufacturing surveys, don’t expect much positive from the ISM Manufacturing report. Still, claims will be an important report to watch as they have been very well-behaved up until now. This morning’s release, however, came in higher than expected on both an initial and continuing basis, with most of the increase in initial claims coming from New York. One week does not make a trend, but this will be even more important to watch next week.
There’s been a lot of talk about the potential for permanent damage to ‘brand America’ given the President’s brash tone towards long-time allies and the haphazard implementation of his tariff policy. The jury is still out on that one, but when it comes to investor sentiment, we were surprised to see today that the weekly survey from the American Association of Individual Investors (AAII) showed an increase in bearish sentiment this week (55.6% up to 59.3%), even as the survey week came just as the S&P 500 was up over 1.5% on back to back to back days and has also been riding a seven-day winning streak. Normally, bearish sentiment declines as the market recovers, but for now at least, investor sentiment seems to be scarred (or scared) from the sharp declines earlier in the month.
Wednesday’s session was a fitting end to a dramatic month. Just as the S&P 500 recovered from a decline of over 10% intra-month and almost erased it all by month end, in yesterday’s trading, the S&P 500 erased an intraday decline of more than 2% to finish the day in positive territory. The last time that happened was at the bear market lows in October 2022.
From a technical perspective, yesterday’s reversal occurred right where it was supposed to. After breaking its downtrend from the February highs last Friday, the SPDR S&P 500 ETF (SPY) pulled back to that former trendline and bounced. Now, if it can maintain that momentum in the next couple of days and break back above the 50-day moving average, the technical picture would look much more encouraging. With futures up over 1% this morning, that 50-DMA will likely come into play today.
Reversals like yesterday’s aren’t all that common. Since its inception in 1993, there have only been 44 other days when SPY was down at least 2% intraday but finished the day higher. As shown in the chart below, these types of reversals occurred frequently during bear markets, with several during the dot-com bust and even more during the Financial Crisis, and even a few during the 2022 bear market. They haven’t been exclusive to bear markets, though, as there were more than a few scattered throughout bull markets and shallower market corrections.
The Closer – Mega-Cap Earnings, GDP, Oil – 4/30/25
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Looking for deeper insight into markets? In tonight’s Closer sent to Bespoke Institutional clients, after a review of the latest earnings including results from a couple of mega-caps (page 1) we dive headfirst into the GDP data (pages 2 – 4). We close out with a look into the brutal month for crude prices (page 5).
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Q1 2025 Earnings Conference Call Recaps: Generac (GNRC)
Bespoke’s Conference Call Recaps use AI to summarize lengthy earnings calls. The commentary below is AI-generated and then edited by Bespoke for quality control. As always, none of these summaries should be construed as recommendations to buy or sell any securities, and investors should do their own research and/or consult with a financial professional before making any investment decisions.
Our latest recap available to Bespoke subscribers covers Generac’s (GNRC) Q1 2025 earnings call.
Generac (GNRC) designs and manufactures backup power systems, energy storage solutions, and grid-connected energy products for residential, commercial, and industrial customers. Known for its industry-leading home standby generators, the company also owns smart thermostat maker Ecobee and produces energy storage systems like PWRcell. GNRC serves homeowners, utilities, data centers, telecom networks, and infrastructure customers, offering critical resilience in an increasingly volatile energy landscape. GNRC exceeded expectations in Q1, with revenue up 6% YoY to $942M, driven by a 15% surge in residential product sales amid lingering demand from 2024’s extreme weather. Home standby shipments rose mid-teens, but close rates remain pressured. Ecobee delivered strong sales and margin gains, while the DoE energy storage program in Puerto Rico also contributed. Tariffs emerged as the key headwind. GNRC expects $125M in second-half cost pressure from current levels (145% for China imports). The company raised prices 7–8% to offset this and widened its full-year guidance range to reflect tariff and macro uncertainty. GNRC shares were flat on 4/30 after posting results…
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Q1 2025 Earnings Conference Call Recaps: Mondelez International (MDLZ)
Bespoke’s Conference Call Recaps use AI to summarize lengthy earnings calls. The commentary below is AI-generated and then edited by Bespoke for quality control. As always, none of these summaries should be construed as recommendations to buy or sell any securities, and investors should do their own research and/or consult with a financial professional before making any investment decisions.
Our latest recap available to Bespoke subscribers covers Mondelez International’s (MDLZ) Q1 2025 earnings call.
Mondelez International (MDLZ) is one of the world’s largest snack food companies, known for iconic brands like Oreo, Chips Ahoy, Ritz, Cadbury, and Toblerone. Operating across more than 150 countries, the company focuses primarily on biscuits and chocolate, with growing portfolios in gum, candy, and baked snacks. MDLZ delivered 3.1% organic revenue growth despite headwinds from record-high cocoa costs and soft consumer demand in North America. Chocolate pricing drove growth, but volume mix declined 3.5% due to elasticity, Easter timing, and US retailer destocking. The company gained market share in chocolate globally and defended biscuits through innovation and value packs. In Europe, pricing passed with minimal disruption, while emerging markets like China and Brazil remained bright spots despite broader consumer softness. US confidence remains low, pressuring discretionary snack sales. Tariff impacts were manageable, and MDLZ reaffirmed its full-year guidance, emphasizing reinvestment if cocoa prices ease. MDLZ shares rose 4.5% on 4/30 after posting mixed results…
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