Each month, Bespoke runs a survey of 1,500 U.S. consumers balanced to census for their views on the broad economy as well as their personal finances. (Please see bottom of post for more details on our survey work.) In this month’s survey, we added in a few questions about the upcoming Presidential election so we can work to determine how consumer habits may change depending on who gets elected.
While we’re keeping the bulk of our analysis on the Election topic on our paid Consumer Pulse platform, we thought Think B.I.G. readers would find our analysis below quite noteworthy/amusing/scary. One of the things we asked our Pulse survey takers to do this month was to fill in one word describing Presidential candidates Donald Trump and Hillary Clinton. The answer form is intentionally left as a blank text box so that it’s truly a word that our survey takers come up with on their own.
Once we collected all 1,500 survey responses, we created a “word cloud” that highlights all of the responses — the larger the word, the more often it was used. Presented below without comment (other than to pardon any foul language used by our respondents) are the two word clouds for Donald Trump and Hillary Clinton:
If you had to use one word to describe Donald Trump, what would it be:
If you had to use one word to describe Hillary Clinton, what would it be:
Along with our unique and thought-provoking stock market coverage, Bespoke has another research offering geared towards investors looking to stay ahead of economic and consumer-related trends. Each month, Bespoke surveys thousands of consumers balanced to census to get basically a real-time look at every aspect of the economy. We then package the survey results into our extremely insightful Consumer Pulse Report, which is available as part of our Pulse subscription offering. Below is a snapshot of page one of this month’s Pulse report that was just sent to Pulse subscribers. This is our interactive dashboard that subscribers use to browse through the report. As you can see, the breadth of coverage in the report is remarkable. If you’d like to read it, you can do so for free by signing up for a 30-day trial to our monthly or annual Pulse package below. Also included with a subscription is access to two Pulse Model Portfolios and additional content released throughout the month!