Each month, Bespoke runs a survey of 1,500 U.S. consumers balanced to census for their views on the broad economy as well as their personal finances.  (Please see bottom of post for more details on our survey work.)  Since our May 2016 survey, we’ve been asking participants in each month’s survey to fill in one word to describe each of the current US Presidential candidates.  In early June, we published our first word cloud of the survey responses, which you can view here.  Below are new word clouds using this month’s responses.  Remember, the bigger the word, the more it was used.

In this month’s survey that was just recently completed, the results look pretty much the exact same as they did back in June.  The majority of Americans view both candidates in a negative light, and in most cases extremely negative.  The most used word to describe Trump was “idiot.”  Of the 1,398 survey takers that answered the question, 66 described Trump as an “idiot.”  The next most-used word to describe Trump was “a**hole” at 53, followed by “racist” at 50 and then “arrogant” at 45.  “Crazy” and “stupid” were both used by 32 people.  If you’re looking for positives, “honest” was the 8th most used word behind idiot, a**hole, racist, arrogant, crazy, stupid, and ignorant.


That was Trump…now on to Clinton.  The results aren’t much better.  Of the 1,411 responses, 218 survey-takers best described Clinton as a “liar.”  That’s 15%, and far above the top word for Trump (idiot) which was 4%.  Not only that, but the next most used word to best describe Clinton was “untrustworthy” at 66 (4.7%), and the fourth most used word was “dishonest” at 39 (2.7%).  The silver lining for Clinton is that the third most used word to describe her was a positive one in “experienced.”  A total of 41 survey takers typed in “experienced” as the one word to best describe Clinton.

Overall, voters have extremely negative opinions of the two candidates — one of which will be the next President.  Clinton is seen as a liar and Trump is seen as a crazy, arrogant, racist idiot.


If you’d like to see the rest of our data and analysis from our monthly consumer survey, please read on below:

Along with our unique and thought-provoking stock market coverage, Bespoke has another research offering geared towards investors looking to stay ahead of economic and consumer-related trends.  Each month, Bespoke surveys thousands of consumers balanced to census to get basically a real-time look at every aspect of the economy.  We then package the survey results into our extremely insightful Consumer Pulse Report, which is available as part of our Pulse subscription offering.  Below is a snapshot of page one of this month’s Pulse report that was just sent to Pulse subscribers.  This is our interactive dashboard that subscribers use to browse through the report.  As you can see, the breadth of coverage in the report is remarkable.  If you’d like to read it, you can do so for free by signing up for a 30-day trial to our monthly or annual Pulse package below.  Also included with a subscription is access to two Pulse Model Portfolios and additional content released throughout the month!

Annual — Bespoke Consumer Pulse — $365/Year w/ 1-Month Free Trial

Monthly — Bespoke Consumer Pulse — $39.99/Month w/ 1-Month Free Trial



Print Friendly, PDF & Email