Below is a look at the year-to-date reading for the high-frequency Morning Consult daily consumer sentiment indicator. While still well off highs seen prior to the COVID Crash in late February and early March, sentiment has generally been ticking higher off the lows. You’ll notice in the chart below, however, that while the “Future Expectations” reading is still bouncing back nicely, the “Current Conditions” reading has been going more sideways over the last couple of months.
We can also look closer into state level readings from the daily Morning Consult sentiment numbers. In the heat map below, we show the changes in the levels of consumer sentiment for each state since mid-February. As shown, the lower 48 have seen much larger improvements than Alaska or Hawaii with the largest improvements coming in the Northeast and parts of the Midwest. On the other hand, in addition to Hawaii and Alaska, some of the key swing states like Maine, New Hampshire, and Nevada have improved the least. Of all 50 states, Vermont’s current reading on sentiment is the closest to its February levels, but even Vermont is still down 17.9 points. Click here to view Bespoke’s premium membership options for our best research available.