We’ve been monitoring Google search trends over the last couple of months, and today we noticed that searches are picking up for things like trucks and jeeps.  Below are five-year charts of search trends for “F150” — the most popular truck in the country made by Ford — as well as “jeep.”  Searches for both hit multi-year lows in the middle of the Covid lockdowns, but they’ve really picked up in recent weeks and are now at pre-Covid levels.  Commercial air travel and public transportation will likely remain less appealing options than driving in the post-Covid economy, which is at least one thing the auto industry has going for it.  Start a two-week free trial to Bespoke Premium to access our full range of equity market research and interactive tools.

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