Each month, Bespoke runs a survey of 1,500 US consumers balanced to census.  In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits.  We’ve now been running the monthly survey for more than three years, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes.  All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year.  We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well.  If you’re not yet a Pulse member, click here to start a 30-day free trial now!

Along with valuable macro analysis, we also cover individual stocks and sectors in our monthly Pulse report as well.  Our smartphone data is some of our most coveted.  As shown below, 89.4% of our survey respondents reported owning a smartphone in our June 2017 survey.  That’s just off a record high in May, but it still shows how high the smartphone penetration rate is.

In terms of brands, 49.4% of smartphone owners reported owning an Apple phone in our June 2017 survey, which is up quite a bit from our April and May readings.  Even still, the peak for Apple smartphone ownership in our survey was just over 55% back in late 2015.

Apple is clearly on top of the world when it comes to customer retention.  As shown below, 90.9% of Apple phone owners upgraded to an Apple phone during their most recent upgrade.  That number is only 64% for Samsung phone owners.

Finally, in case you’re wondering, females own iPhones at a slightly higher rate than males.  The bottom chart below shows that 49.3% of female smartphone owners have an iPhone, while 41.5% of male smartphone owners have an iPhone.  (Note that this reading is a 3-month rolling average.)

To see even more of our proprietary smartphone research, plus coverage of other sectors like streaming media and e-commerce, click here to start a 30-day free trial to our Pulse service now!


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