Each month, Bespoke runs a survey of 1,500 US consumers balanced to census. In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits. We’ve now been running the monthly survey for more than two years, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes. All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year. We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well. If you’re not yet a Pulse member, click here to start a 30-day free trial now!
Yesterday we highlighted our Pulse survey data on social media account trends, and today we’re taking a look at account trends for streaming media services. Each month in our survey, we ask participants if they have an account with any of the streaming media platforms shown in the chart below. Netflix (NFLX) is to streaming as Facebook (FB) is to social as Amazon.com (AMZN) is to e-commerce. More than 50% of survey participants have a Netflix account, which is a massive number. Back in late 2014 this reading was less than 40%, so Netflix continues to trend higher but hasn’t yet hit critical mass in our opinion. Looking at the remaining services, we’ve seen Amazon Prime, Hulu and Spotify all trend higher as well over the past two years, while Pandora (P) is essentially flat. The percentage of consumers that didn’t have an account with any of the services in the chart has dipped from the mid-40s to 30.2% as of November.
If you’re not yet a Pulse member and would like to track our streaming media data going forward, click here to start a 30-day free trial now!