Each month, Bespoke runs a survey of 1,500 US consumers balanced to census. In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits. We’ve now been running the monthly survey for more than two years now, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes. All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year. We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well. If you’re not yet a Pulse member, click here to start a 30-day free trial now! Below we highlight the results of a question we ask regarding department store website visits. This is one of essentially hundreds of data points included in each monthly report.
As the holiday shopping season moves full steam ahead, we continue to track which department stores are gaining or losing popularity in a few different ways, one of which is by monitoring website traffic. Although this most recent survey does not include annual Black Friday/Cyber Monday promotions (our surveys take place during the week of the 12th every month), we did see the beginnings of holiday shopping with slight ticks up in all retailers but one, Dillard’s, which remained flat. Macy’s and Kohl’s remain dominant in the space as both recovered slightly after seeing weaker online traffic in October. Interestingly, JC Penney recovered materially from its drop in October. We have seen a steady trend higher for JC Penney since the beginning of this year, so it will be interesting to see how it performs around the holidays. Nordstrom is another name that has begun to trend higher in terms of website visits.