We like to track sales of pickup trucks as they are often a sign of strength or weakness in the small business and construction sectors. These types of businesses are the most common users of these vehicles, so sales of trucks provide a good barometer for how these industries are doing. Based on this idea, both appear to be doing just fine. In the latest release of November totals for November, Ford announced that sales of F-Series trucks totalled 65.2K, which represented an increase of 10.4% from last November’s total. That 10% may be a little bit overstated, however, as last year, sales were slow as consumers awaited the launch of the redesigned F-150. Even after discounting the magnitude of the percentage increase, though, November’s total was close to the highest November sales total of the current cycle.
With November’s strong showing, total YTD sales of F-Series trucks stand at 695.1K. That puts the YTD total at the highest level of the cycle on pace for the best year of sales for Ford F-Series trucks since 2006.