Each month, Bespoke runs a survey of 1,500 US consumers balanced to census. In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits. We’ve now been running the monthly survey for more than two years, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes. All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year. We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well. If you’re not yet a Pulse member, click here to start a 30-day free trial now!
Each month in our survey, we ask participants if they have an account with any of the many social media platforms. Tracking this over time gives us an excellent look at how well they’re doing both collectively and individually. Below is a chart showing historical account data for sites like Facebook (FB), Instagram, Twitter (TWTR), and LinkedIn (LNKD). As shown, Facebook (FB) is very clearly the leader in the space with the remaining sites in a constant battle for second place. Since the beginning of our survey, Facebook (FB) has remained stable around 70%, but it looks like it could be trending lower based on data over the last year. On the other hand, Instagram and Snapchat have seen the biggest increases in users over the last 2+ years. Twitter (TWTR) and LinkedIn (LNKD) have both seen small declines.
In our full Pulse report released each month, we break down these numbers based on various demographics like age and income. If you’re not yet a Pulse member and you want to see the additional data, click here to start a 30-day free trial now!