Each month, Bespoke runs a survey of 1,500 US consumers balanced to census. In the survey, we cover everything you can think of regarding the economy, personal finances, and consumer spending habits. We’ve now been running the monthly survey for more than two years, so we have historical trend data that is extremely valuable, and it only gets more valuable as time passes. All of this data gets packaged into our monthly Bespoke Consumer Pulse Report, which is included as part of our Pulse subscription package that is available for either $39/month or $365/year. We highly recommend trying out the service, as it includes access to model portfolios and additional consumer reports as well. If you’re not yet a Pulse member, click here to start a 30-day free trial now!
Below are a few charts tracking consumer purchases for various electronics from July 2014 through this November. Each month in our Pulse survey, we ask survey takers whether they’ve purchased any of the following items in the past month. The glaring similarity between each one of these charts is that there have recently been meaningful ticks up in purchase intentions for all items surveyed. That’s expected each holiday season, but most electronics have been in nice uptrends for the last couple of years. In our November survey, we saw new highs in purchases for TVs and gaming consoles, which bodes well for the companies that sell these two products.